In order to streamline its liquidation efforts and differentiate its Factory Store from its full-price retail operation, L.L. Bean teamed with McClain to develop a unique brand for its network of outlet stores. McClain developed a new logo utilizing the well-established L.L.Bean brand attributes while leveraging its leadership position in the outdoor industry to create the factory store personality. In conjunction with the logo design, McClain developed brand identity guidelines to direct all future creative efforts. The development of the separate brand raised awareness for the L.L.Bean Factory Store, enabling it to become the fastest growing business unit within L.L.Bean.

With a desire to initiate a new look, AGR sought out McClain to reinvent its brand with an updated, environmentally focused logo. McClain used fresh, new colors and incorporated the acronym, AGR, to hold its identity. The new look has a corporate feel, softened by its color palette and use of the green leaf making them approachable and perceptive as they bring solutions to transforming companies.

The organic cotton industry, supported by the Organic Exchange, was expanding and realized that the industry needed a marketing partner to assist with outreach communications through the entire value chain from growers to consumers. The industry needed to proactively educate consumers on the personal and global benefits of organic cotton despite its cost premium. 

McClain’s charge was to develop a universal brand for organic cotton that could be used worldwide by member companies such as Nike, Patagonia, Timberland and Ikea that would indicate that their product was produced with certified organic cotton.  The logo developed by McClain was eagerly adopted by member companies. A tag line was developed and a marketing package was made available to participating companies and retailers. This branding effort has succeeded in assisting to educate consumers on the value of living “green” and the natural process for growing and cultivating organic fiber.  It also helped foster demand which has allowed farmers to more comfortably switch to a non-toxic method of growing and harvesting cotton.

Seeking a subtle yet noticeable change to its logo, Flotation Technologies asked McClain to advance the look of its brand and by doing so eliminate inconsistencies, gradations and typography issues that existed with the logo the company had been using. The new logo that McClain designed reflects an evolution of the corporate identity while keeping with the company's trademark "buoy" and the design of a solid, single color logo. The company has eliminated reproduction issues improving the over logo quality in its many environments.

Spectrum Generations, Central Maine's Area Agency on Aging, asked McClain to assist with a new name and brand identity that would allow the organization to remain relevant to an active aging baby boomer population while still serving the elderly. The comprehensive re-branding campaign included a name change, logo design, brand positioning and key messaging for the various audiences that SG serves. Along with the new brand, McClain designed a corporate suite of materials including letterhead, business cards, brochures and employed a "face-lift" to the Spectrum Generation’s website to ensure brand consistency.

As a start-up, it was important for McClain to develop Furniturea’s comprehensive brand identity to project their brand personality, create a compelling first impression and establish differentiation across all marketing channels. Using the new company name, McClain created a stylized logo to reflect the uniqueness of Furniturea's custom-built home furnishings.

When the leader for cold weather headwear was looking to expand its retail presence, it looked to McClain to develop its logo. Playing off the namesake fabric, the Green Mountains of Vermont and the product’s tagline of being “soft stuff for tough weather”, the fun, whimsical logo was designed. The brand has been highly successful and enjoys worldwide awareness.

Understanding that its customers need to get rid of clutter around their homes but do not always have access to moving equipment, E.W. Noyes & Sons launched a new moving container delivery service.  McClain incorporated Noyes’s existing brand color and named the new service Big Blue Box. A simple stylized blue box, the logo was created to enhance awareness of this new service and solidify the service’s new brand identity.