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McClain Marketing Wins Two Broderson Awards Recognizing Interactive and Creative Excellence The winning projects are reflective of McClain Interactive's interactive development skills and creative capabilities. read more >> Social Networking Twitter usage grows by 1928%! (Become a fan on Facebook) read more >> McClain Marketing expands to NYC The exposure will enhance the agency's ability to stay in the front of the interactive pack, where McClain says the firm has already made its mark. read more >> Mcclain Wins 18 National Awards Including Nine Gold Nearly 1,200 entries from more than 250 advertising agencies and 900 service institutions throughout the country were received for this year’s awards competition. read more >> Web 2.0. What Is It? Web 2.0 is responsible for the development and evolution of web-based communities, hosted services, and web applications. read more >> McClain Interactive Adds Staff Announces Promotions McClain Interactive Agency announced the following additions to its professional staff and promotions: read more >> McClain selected by Clark Insurance to spearhead strategic interactive marketing communications initiative Integrated Approach to Feature Proven Methods Designed to Increase Name Recognition, Drive Growth read more >> More Headlines >> |
McClain Marketing expands to NYCStory By Carol Coultas - Mainebiz EditorPORTLAND, Maine—July 6, 2009 - Sue-Ellen McClain, president of Portland's McClain Marketing, surveyed the softening economy last year and decided it was time to move. Not from the firm's modern offices in the former Nissen Bread factory on Washington Avenue, but rather to a tony Manhattan address in New York City, where the agency just opened its interactive division last month.  "We've grown steadily over the last eight years, and in the last two years have focused on the interactive side of the business," says McClain, who applies the term to all electronic media such as web development, social networking and new media. "We could see that traditional advertising was losing its luster and if we really wanted to grow, expand and be strong, it would be through interactive opportunities." New York City is the epicenter of that creativity, says McClain, and has a potential client base exponentially larger than Maine's. The firm has hired two new developers to help staff the NYC office, which is headed by McClain's 26-year-old son, Travis. Aside from fulfilling the dream of any young, single professional to be living in Manhattan, McClain says having staff in the city exposes them to the latest technology in an intensely creative environment, a dynamic that will help McClain clients whether in New York, Maine or elsewhere. The firm, which employs 15, specializes in providing services to professional clients such as accountants, insurance and architectural companies and law firms. The exposure will enhance the agency's ability to stay in the front of the interactive pack, where McClain says the firm has already made its mark. It recently introduced its own proprietary web software called CIMpliciti, a "robust and completely customizable" program that allows users to continually update the back-end of a website themselves, says Travis McClain. "We don't ever talk to a client and not include websites in the conversation," she says. "Interactive will only get bigger and better. These tools are very solid ways to market, replacing traditional tactics in some cases, or as resources to interact with traditional print and broadcast." The firm reported revenues of $2.5 million in 2008 and expects the business from the New York office to match the Maine-based operation by the end of 2010, then double it by 2012. The Maine and New York staffs stay in daily contact via webcams perched on 52-inch monitors in their conference rooms. Read More At Maine Biz.com Story By Carol Coultas - Mainebiz Editor |
